Dissertationen

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Three Essays on Marketing Analytics in the Age of Generative AI
Three Essays on Marketing Analytics in the Age of Generative AI
Three Essays on Consumer-Based Strategies in Retailing
Three Essays on Consumer-Based Strategies in Retailing
Datengetriebene Personalisierung in stationären Läden
Datengetriebene Personalisierung in stationären Läden
Promoting Adaptive Service Experience With Inspired Frontline Employees - A Replication and Extension Study in Retailing
Promoting Adaptive Service Experience With Inspired Frontline Employees - A Replication and Extension Study in Retailing
Illuminating the E-Commerce Marketing Mix
Illuminating the E-Commerce Marketing Mix
Frontline Employee Inspiration in Retailing
Frontline Employee Inspiration in Retailing
Four Essays on Behavioral Pricing
Four Essays on Behavioral Pricing